Geneva Motor Show: Jag Denies Bertone B99
Jaguar decides to not go with the Bertone B99 concept as their next model. World Car Fans has the story:
Here’s the full quote from Jaguar exec Adrian Hallmark, who is global brand director for the storied British car maker:
“I saw it for the first time yesterday. It is not our concept. We appreciate the fact that Jaguar is interesting enough for people to do a concept around. It’s not that we are offended by it, or against it — it is just not for us.”
This kind of speculative design is not unusual in the automotive industry. But for an established player such as Bertone, with a long and successful history in the coach-making business, the design-house can’t afford to have too many misses lest it impact its special place in the auto design sector.
Hallmark did say that Jaguar is looking for a small sedan to bring to market by 2013 or 2014 but that it has not yet settled on a design.
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